Alain Boutin

Innovative, strategic and passionate.

Alain is recognized as a passionate customer advocate.  He is a charismatic communicator comfortable and confident in presentations at all levels of an organization.

Prior to founding bStrategic, Alain first worked on the implementation of a brand new North American call centre for Labatt Breweries in Canada’s call centre capital, Moncton, New Brunswick.  He formed and led this brand new team mandated with primary customer contact responsibilities along with various marketing projects.  In this role, Alain was a member of the Labatt Public Affairs Team where he gained a solid understanding of the various synergies required across an organization to deliver powerful customer experiences.  He was then asked to join a startup division of Labatt, the Oland Specialty Beer Company, focused on the promotion of specialty and imported beers, where he developed his sales and negotiation abilities.

He later joined CHEP, the global leader in pallet and container pooling services, and met the important challenge of setting up a call centre operation for their order management department.  He also developed two satellite locations in Montreal and Calgary to ensure strong coverage as part of a contingency plan.

More recently he spent the last 8 years with the world’s leading medical device manufacturer, Medtronic.  In this critical environment he managed the astonishing growth in activities and complexity for their order management team.  Alain later joined Medtronic’s strategic team and served as the primary supply chain contact for healthcare organizations across Canada, bringing his expertise and focus to this demanding aspect of Healthcare.

Along with his extensive management experience, Alain has played a significant role in 2 major SAP implementations, dozens of quality audits and 3 extensive contingency plans.  He has studied Business at Université Laval and later complemented his education in Adult Learning and Development at Schulich Executive Education Centre.  Born and raised in Quebec City, Alain  lives in Oakville, Ontario with his wife, two children and loyal dog.